Unleashing Potential: The Power of EV Charging for Retail Growth

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The automotive landscape is evolving, and so should your retail strategy. Electric vehicles (EVs) are reshaping parking lots into dynamic spaces where shoppers charge up while running errands. As the new shopping season kicks off, it’s prime time for retail giants, malls, and local stores to tap into this trend. Here are five compelling reasons to invest in EV charging for your retail property.

Extend Customer Stay

Turn your parking lot into a destination by offering EV charging. Shoppers seeking a charge often choose locations with nearby entertainment. By providing this amenity, you’ll lure EV drivers to your business over the competition. Depending on the charging station, customers may spend anywhere from 30 minutes to several hours, giving you ample time for upselling and cross-selling. Imagine what your sales team can achieve in two hours!

Attract Affluent Shoppers

EV owners typically boast more disposable income than their gas-powered counterparts. Whether your retail space caters to bargain hunters or luxury enthusiasts, tapping into this demographic can boost your basket size. With increased dwell time and more spending power, EV drivers present a lucrative opportunity for sales growth. Provide a reliable charging spot, and they’re likely to reward you by splurging some of that disposable income in your store.

Advertise Strategically

Transform your parking area into a marketing hotspot by utilizing your mall’s Level 2 charging stations. Consider installing eye-catching Anfu Vision screens, complete with a 55-inch LCD display. Whether you’re a big-box retailer showcasing deals or a mall selling ad space, EV charging stations offer a new revenue stream through strategic advertising.

Monetize Your Parking

Turn your parking lot into a revenue source by charging for EV charging services. While most EV charging happens at home, longer-distance travelers may seek a top-up, especially if your location is near a highway or hotel. With the EV revolution gaining momentum, offering Level 2 chargers can attract drivers looking to stay for an hour or more. Explore options like free charging or user fees based on energy consumption or time plugged in, keeping an eye on local charging fees for competitive pricing.

For quick charges, consider DC Fast Chargers (DCFCs) like Anfu’s 60kW – 360kW models. Although installation costs are higher, these chargers can fully charge a vehicle in under an hour, appealing to both local and highway-driving EV owners.

Explore Funding Opportunities

Make the most of government incentives for EV charging installation. Depending on your location, federal or state-level tax incentives may be available. If your business aligns with an alternative fuel corridor near a designated highway, explore the National Electric Vehicle Infrastructure (NEVI) program.

How it works:

  • Anfu’s turnkey model assists eligible businesses in securing NEVI funding.
  • You get 4+ DCFC chargers, added to the Anfu Network, at no cost.
  • Anfu handles site evaluation, permitting, contracting, and monthly usage reports.
  • Enjoy guaranteed minimum revenue per parking spot with potential increases as demand grows.

What you need to do:

  • Qualify for the NEVI program (must be near a designated highway).
  • Sign a 10-year hosting agreement with Anfu.

Don’t miss out on the electrifying opportunities EV charging brings to your retail business. Stay tuned for more insights on maximizing your retail space in the EV era.

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