Jaguar Stops Making Current Cars to Make Way for New EVs Next Year

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Jaguar Stops Making Current Cars to Make Way for New EVs Next Year

Jaguar is fully embracing electric vehicles, setting the stage to unveil its first all-electric models later this year. This marks a significant shift for the British carmaker, traditionally celebrated for its high-performance petrol and luxury vehicles.

In preparation for this transition, Jaguar, alongside its partner Land Rover in the Jaguar Land Rover (JLR) group, will discontinue its current lineup – including gasoline, diesel, and electric models. This strategy aims to clear the path for the upcoming electric range.

According to Road & Track, Joe Eberhardt, President and CEO of JLR North America, stated that most Jaguar models will cease production by June. However, they will continue to be available for purchase until the new electric vehicles are launched next year.

Eberhardt explained, “The majority of our products cease production in June, but they will be on sale for a much longer time. We’re planning our production schedule to ensure a steady flow of vehicles until the arrival of the new models. Our goal is to maintain enough inventory to bridge to the launch of our new electric cars and ensure a smooth transition.” This approach highlights Jaguar’s commitment to moving towards an electrified future by phasing out its current models in favor of new, all-electric ones.

Jaguar, a brand traditionally known for its luxurious and sporty combustion-engine vehicles, is making a bold pivot towards electrification. In the United States, Jaguar’s current lineup includes the XF sedan, E-Pace crossover, F-Type coupe and roadster, and the all-electric I-Pace. Despite this diverse offering, Jaguar’s global sales have been modest, with just under 43,000 units sold in the year ending last March, compared to the nearly 280,000 vehicles sold by its sibling brand, Land Rover. In the U.S. market, Jaguar’s sales were around 8,000 vehicles, significantly lower than Land Rover’s 66,000 units. This disparity has highlighted the need for a strategic shift.

To usher in a new era, Jaguar is set to introduce three all-new electric vehicles (EVs), starting with a four-seat gran tourer by the end of 2024, targeting a launch in the following year. This vehicle is expected to compete with the likes of the Porsche Taycan, boasting a WLTP-estimated range of up to 430 miles and a starting price above $100,000. It is anticipated to be Jaguar’s most potent road car to date, with top models delivering over 575 horsepower.

The subsequent EV models are scheduled for release in late 2025 and 2026, all underpinned by the new Jaguar Electric Architecture (JEA), specifically developed for these vehicles and unrelated to the current I-Pace platform.

Interestingly, Jaguar had previously embarked on a project to create a flagship EV, an all-electric version of the XJ, under the leadership of former JLR CEO Thierry Bollore. However, despite significant investment, this project was ultimately scrapped as it did not align with the brand’s refreshed vision. This decision underscores Jaguar’s commitment to reinventing itself as an EV-only manufacturer, marking a significant transition from its established identity to embrace a future powered by electric innovation.

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