Ferrari CEO Promises Audible EV Future

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Ferrari CEO Promises Audible EV Future

The prospect of a Ferrari painted in Rosso Corsa emitting powerful sounds from its exhaust is a dream scenario for many car lovers. Yet, the question of how Ferrari will preserve the iconic sounds of its cars in the era of electric vehicles (EVs) is intriguing.

Ferrari’s CEO, Benedetto Vigna, shared insights in a CNBC interview, revealing that the company’s engineers are developing “sound signatures” for future EVs that aim to evoke the same emotional response as their legendary sports cars. Vigna emphasized Ferrari’s dedication to maintaining its hallmark performance, design, and driving joy in upcoming electric models, insisting that “electric cars are not silent.”

The mention brings to mind Dodge’s “Fratzonic Chambered Exhaust” for the Charger EV, although it’s premature to speculate how Ferrari will emulate the authentic sound of their traditional engines in an EV format.

As long as Ferrari avoids a misguided approach to the acoustic element of its future “not silent” supercar, the anticipation for its release is likely to be high. Fans will expect nothing less than breathtaking design and performance that aligns with Ferrari’s reputation.

Ferrari’s engagement with EV technology is portrayed not as a reluctant compliance with regulations but as an opportunity for creativity. “If you know the technology, you know you can do a lot of things also with electric cars,” Vigna commented, reflecting an optimistic view on the potential for EV sound innovation.

Ferrari’s stance on electric vehicles (EVs) has been somewhat mixed. The company acknowledges the ongoing shift towards electrification at its Maranello headquarters. Yet, Ferrari CEO Benedetto Vigna expressed in a BBC interview that dictating customer choices would be presumptuous. Instead, Ferrari is reinforcing its dedication to internal combustion engines (ICEs), planning their development into the next decade with the aid of carbon-neutral e-fuels, courtesy of an EU exemption.

Despite these mixed signals, Ferrari has ambitious plans for electrification, projecting that EVs and hybrids will make up 60% of its sales by 2026, with a goal to achieve carbon neutrality by 2030. Ferrari’s lineup already includes plug-in hybrids like the SF90 Stradale and the 296 GTB, and the brand is further investing in electrification with a new facility in Maranello for manufacturing electric motors, battery packs, and power inverters.

Considering the success of other carmakers with electric performance vehicles, such as the Rimac Nevera, Audi E-Tron GT, and Porsche Taycan, Ferrari’s venture into electric and hybrid models holds promise for maintaining its legendary performance in an evolving automotive landscape.

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