Audi to Launch ‘Exceptional and Distinctive’ Entry-Level Electric Vehicle

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Audi to Launch 'Exceptional and Distinctive' Entry-Level Electric Vehicle

Audi is set to expand its electric vehicle (EV) lineup with a new entry-level model slated for release in 2027, positioned below the current Q4 E-Tron. The company’s CEO, Gernot Döllner, shared insights with Autocar, describing the upcoming EV as a “wonderful, unique independent vehicle concept,” though specifics on the model remain scarce.

Döllner mentioned the possibility of utilizing the MEB architecture for the new vehicle, but confirmed that a final decision on the platform has yet to be made. Details regarding the EV’s battery size, chemistry, range, and power are expected to be revealed at its launch.

To ensure the new model meets its targeted release date, Audi is ramping up the development process. This move comes as the automaker, along with others in the industry, faces increasing competition from cost-effective Chinese EVs. In response to challenges, including those stemming from software development delays that have set Audi behind its competitors, VW Group CEO Oliver Blume disclosed plans last June to accelerate the luxury brand’s EV development efforts.

Audi is gearing up to introduce an entry-level electric vehicle (EV) by 2027, with production set in Ingolstadt, Germany. This new addition could bear the A2 or Q2 badge, following Audi’s naming scheme where even numbers are designated for EVs, and odd numbers for traditional combustion engine vehicles. Given the market’s preference for SUVs, it’s more probable that Audi will lean towards a compact crossover, which would adopt the Q name.

This upcoming model will be part of an expanding electric fleet that includes the newly launched Q6 E-Tron, alongside the E-Tron GT, Q4 E-Tron, and Q8 E-Tron. The introduction of an entry-level EV is aimed at complementing Audi’s current selection, although it remains three years from its debut. The landscape of automotive competition is expected to intensify further by then.

There’s also speculation about whether this model will be available in the U.S. market, and pricing could remain on the higher side. To illustrate, the starting price for the 2024 Q4 E-Tron is $56,395, including a destination charge of $1,195, suggesting that Audi’s approach to pricing its entry-level EV may still align with its premium market positioning.

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